Future Trends of Digital Media
While it is not possible to foretell how the digital media marketing will shape in the near future, we are here to dispense the digital media trends that marketers should keep an eye on for the next few years.
Focus on Facebook and Instagram
The likeness for Facebook and Instagram are ever growing, thousands of people are singing in to these social networking sites on a daily basis. The growing popularity for Snapchat, a recently launched feature which has facial filters equipped with artificial intelligence lenses, is still not properly exploited by marketers. Digital marketers should not wait until competitors start to catch up with their custom facial lenses and other Snapchat features. This artificial intelligence lenses and filters is a major budding social media trend. Facebook, Instagram and Snapchat together hold a major chunk of online population. To tap this viable market, prime focus of your digital marketing efforts should be given these three.
Customer service via social network
Social networking sites have now evolved to become an emergent platform for customer service. According to a recent social media survey about half of United States consumers seek and receive customer service by means of a social media. Social media was also voted as the top choice for customer queries and services by consumers. Social care is the new concept, where companies provide 24 hour multi-channel support by means of social media. Having a social media presence is just not enough; your online presence should be engaging, compelling and influencing.
Paid content continues to reign
Social media algorithms make it harder for businesses to promote organic content. The majority of these algorithms make its users happy with the content they see in their feeds. But this process is making it difficult for brands to be seen if they strictly publish organic social content. Here paid content becomes relevant as the scope and reach of paid content is growing faster each quarter. According to a recent survey social media ad expenditure is estimated to surpass $41 billion in 2017. The need for quality and engaging content has never been higher. To ensure brands get their money’s worth whether it is paid or organic, content has to be arresting and it should be published regularly.
Move away from automation
Another upcoming social media trend is the drift away from automation; it will be with less automation and more effective management tools in the coming days. Automation will not deliver long terms results and businesses need to discern the difference between efficiency and autopilot and focus on the former. Automation feels robotic, while consumers want real, humanistic interactions. Instead of automated responses and risking a PR disaster, businesses can conduct social campaigns to interact with customers and deliver personal and humanistic responses to them.
Social commerce & instant purchases
Social commerce is ever growing and more networks are providing brands with easier ways to sell to customers. Instant purchases are available on all the social media platforms and social media is recording higher sales across all boards. A recent survey says 57% of consumers are more likely to buy from a brand they follow and 75% have made a purchase because they saw it on social media. Brands are now focusing on evoking buyer’s emotions to facilitate purchases. The power of social media can truly impact a buyer’s attitudes and decisions hence it is only wise to move towards social commerce.