Why is brand-oriented content creation important?
Today, companies prefer content than SEO for building the brand because content helps to increase search ranking on the internet. Content marketing has the ability to increase brand perception and companies choose content creation as a marketing tool because of its cost-effectiveness. This does not mean that SEO has replaced by content creation, but companies started to use brand-centric content than SEO. Branded content is a type of advertising in which, content is used to