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Types of SEO

Search Engine Optimization, or SEO, is the method of increasing the number of visits to your website by improving your ranking on Google SERPs for specific keywords or search phrases within your domain.

1. White-Hat SEO

White-hat SEO is a form of search engine optimization that uses all optimization strategies that follow Google’s search engine guidelines referred to as white-hat SEO. While results take time to see, they are long-term and generate real goodwill for your business. Furthermore, if Google’s algorithm changes, your site will not be banned or pushed down in the search results. Overall, white-hat SEO is a low-risk strategy. Authoring useful and appropriate content after conducting comprehensive keyword analysis, receiving links from high-authority sites based on the merit of your on-page content, and so on are examples of white-hat SEO techniques.

2. Black-Hat SEO

Black-hat SEO is the very opposite of white-hat SEO in that it seeks out and exploits any flaws or vulnerabilities in Google’s search algorithm to improve rankings. It ignores the search engines’ list of SEO dos and don’ts, resorting to spammy or paying link building, keyword stuffing, and cloaking (showing separate content to bots/crawlers and humans). To get ahead. Black-hat SEO will result in your site being blacklisted or seeing its rankings plummet, so it’s best to stay away from it. Furthermore, these high-risk SEO techniques provide you with only short-lived results.

3. Grey-Hats SEO

Due to the pressure to see fast results from a client, SEO agencies often use grey-hat SEO strategies, which fall somewhere between white and black hat SEO in terms of approach. While such approaches are not specifically forbidden by Google’s webmaster guidelines, they are nevertheless frowned upon and may lead to undesirable search results. Clickbait content that is sensational yet mediocre and of little benefit to the user, excessive and dubious connection sharing between pages, paid reviews, and so on are examples of this form of SEO. Again, such shady SEO tactics should be avoided at all costs.

4. Negative SEO

This is by far the most abhorrent and immoral of the various forms of SEO. Negative SEO is carried out to harm a website. Hacking into someone’s site and creating a suspiciously large number of low-quality links to it, posting negative comments or reviews about them in various online forums, and so on are examples of negative SEO methods. Negative SEO, of course, will result in legal ramifications if the perpetrator is caught.

5. On-page SEO

On-page SEO entails writing high-quality content with the sole intention of being useful to your website users, including inserting meta tags to help Google bots better understand your content, highlighting headings and other content elements with HTML tags, and ensuring there are no broken links. Other on-page SEO strategies include cleaning up the URL structure and providing an organized naming scheme for different related pages that come under one group, selecting photos that are not too large when writing descriptive file names, and so on.

6. SEO on a technical level

Technical SEO aims to aid Google bots. All of your site’s pages will be crawled, interpreted, and indexed for potential use. Some of the strategies used include creating a detailed XML sitemap, making your site mobile-friendly, and incorporating structured data to help web crawlers sort and categorize your pages based on the type of content they contain.

7. Search Engine Optimization Off-Page

Off-page SEO applies to everything you do outside of your website to boost your ranking in Google’s search results. It entails focusing on external ranking criteria such as obtaining links from reputable sites within your domain, effective social media marketing, and making customers leave favorable reviews on different online forums, among other things.


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