SEO based Content Writing
SEO content writing is a method of planning, creating and optimizing content, the ultimate goal of which is to rank in search engines. The brilliant content is KEY. Simply pumping out wonderful content isn’t enough. For content to rank, it also needs legit search engine optimization. It’s not confidential that SEO and content go hand-in-hand. Likewise, the first-page ranking can only achieve this much if the content post-click is crummy. That’s why a very good relationship between SEO and great content is essential.
Most SEO experts agree that content is an essential part of SEO strategy. There are combined thoughts and mixed ideologies on the importance of highly professional content writing. Furthermore, people may have very distinctive techniques for writing “SEO-friendly” content. Many content writers concentrate on users. On the other hand, there are SEO writers who focus on Google. The cue to writing content that WORKS (i.e. sells) is to recognize the in and out of writing for both users and search engines. Doing so is more intuitive to understand core principles.
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SEO Content Writing Tips
First, write for the audience
Write content that appeals to the pursuits of the target market or answer their questions. Not all posts need to be about the product or service, however, all of them must be industry-related. Assert the firm as a professional in the industry by writing SEO-friendly content that is interesting, edifying and informative.
Keep everything under the same roof
Get the credit and traffic the website merits by preserving the original content under the domain name. There is a possibility to showcase other kinds of original content like videos, infographics, or white papers, ensure to embed them onto the website as well, and share from there.
Create headlines that pack a punch
There is just a short amount of textual content to make a very big impression. Write headlines that are clear, exciting, and make use of rich keywords. In addition to a fantastic headline, ensure that Meta descriptions are interesting. Elaborate on the subject of the article. Keep in mind that the name and Meta description are what display in the search results, so lead them to count.
Aim for keyword-rich phrases
Use relevant phrases, multiple keywords in the title as well as in content to help readers and search engines understand the content of the post. Too many keywords will not only flip the readers but also result in search engine penalties for keyword stuffing. Use keywords thoughtfully and sparingly, sticking to a good natural feel. Take benefit of log tags by tagging a few relevant keywords for each post; most public blogs have tagging capabilities already built-in.
Structure the posts
The contents of the post may be exceptional but can be easily lost in an unorganized, inefficient format. Breaking the content up into smaller paragraphs with headlines makes for an easy read to keep readers engaged.
Make the posts pop with photographs. People are visual. Adding a picture to the blog post could make a great impression. In addition to selling the blogs throughout different social media channels, posts with images can also be pinned, encompassing another avenue for traffic to your website.
Propel subject with social media
Social media is an effective tool that could help increase the reach of the content and promote sharing. Post every new article on social media sites and in forums, using attractive descriptions and a call-to-action. Since the power of social media lies in sharing, it’s also essential to have share buttons on each of the blog posts.
Implement Google Authorship
Google Authorship is a sharp and simple way to link content to a certain author. Only a Google+ account is necessary. The articles come up as rich snippets in the search results, spotlighting the author’s snap along with the article title. Google Authorship is substantial for personal growth, but can also improve the click-through rate of the article.
Expand natural link building
Link building has reached a long way since the days of link buying and link farms, but links are though a considerably ranking factor for SEO. Linking the text or website in a post assure a link back to the website if the article is picked up by another site. If other types of creativity like info-graphics and videos are added, an embed code on the site enables to facilitate content sharing and also puts in a link back to the source. Creating incredible content helps improve the sharability and the likelihood that other websites will link to it.
Monitor the activity
Stay on top of the SEO-friendly content efforts. Google Analytics is an easy and free path to track the page views and the average time spent on a page. Check the aspects like bounce rate and time on site to get an idea of how users interact with the website after reaching the content. If a huge drop-off is seen with a low average time spent on the page, that’s a reminder that the content wasn’t proper to what they were looking for, or worse, wasn’t engaging. Also, take a view at the digit of social interactions (shares, likes, etc) to get an idea of the virality of the post.
Both SEO and content writing are crucial pieces to the puzzle, so it’s fundamental to use qualitative methods to ensure higher traffic and engagement on a website.